Google Ads (PPC)

How Google Ads works at WebQuench

Google Search Ads provide one of the fastest ways to connect with ready-to-buy customers. These potential clients are actively searching for what you offer. Amazing, right?

Our team at Web Quench Digital Marketing ensures you reach the top of search results, target qualified prospects, and capture keywords your competitors miss.

Our Google Ads Process

Understanding Your Google Ad Goals

Google search advertising is an effective way to reach customers ready to purchase or seek your services. We start by identifying your Google Ads campaign goals.

Google Ads can achieve various objectives such as brand awareness, website traffic, phone calls, bookings, and sales. Every business is unique, making each campaign distinct. Clearly defining your goals can attract more qualified leads and lower conversion costs.

Once your goals are set, we move to the next step: keyword and audience research.

Ready to discuss your Google Ads goals and get a free quote? Contact us today!

Keyword Research

Defining your campaign goals is just the beginning. Keyword research is vital to determine which keywords to purchase and which to avoid.

Some keywords can be up to 15 times more expensive than similar ones. We conduct thorough keyword research to target the best keywords for your campaign and recommend additional valuable ones.

If you have specific keywords in mind, let us know. We'll research their viability for your campaign.

After compiling a list of keywords with their cost per click, search volume, and competitiveness, we identify the key focus areas for your campaign.

Next, we create the ads!

Creating The Ads

Using our curated keywords, we write ad copy that resonates with your target audience's search intent.

Google Ads offers various ad types, each with its benefits. Setting up the right ad campaign can be complex. Our experts craft effective campaigns aligned with your goals.

For multiple goals, we use ad extensions to create more engagement points, like call extensions for direct phone leads.

Google assigns a quality score to ads, affecting their placement. We maximize these scores while maintaining flexibility for adjustments.

We also create multiple variations of headlines, descriptions, and text for A/B testing to optimize your campaign.

Quantifiable Result: Our Google Ads clients usually see a 25% reduction in cost per conversion within the first three months.

Client Review & Approval

After keyword research and ad creation, we send the ad copy and research for your review and approval. Our documents make it easy to review your campaign quickly.

This process ensures you know the keywords being purchased and what your ads will look like on mobile and desktop.

Your feedback allows us to adjust the ads before they go live. Once approved, we move to the next step: launching your campaign!

Getting Your Google Ads Live and Running

Congratulations! Your campaign is live! Now, watch the clicks and calls roll in.

Our process doesn’t stop here. We continuously update and optimize your keyword list to ensure your budget targets the right audience.

We monitor ad performance throughout the day to maximize cost efficiency.

A/B testing is essential for ongoing optimization. By testing different ad variations, we find the best performers and adjust accordingly.

Each month, you’ll receive a detailed report on your ad performance, including top-performing keywords, clicks, impressions, and costs. We use these insights to further optimize your campaign.

Want to know the best keywords for your campaign? Get a free keyword analysis today!

Want to see your Ads before they go live? Contact us now for a preview!

Ready to launch your campaign? Get started with a free consultation today!

Ready to create impactful ads? Contact us for a free consultation!

Frequently Asked Questions

Learn more about our Digital Marketing Services!

What are Google Ads?

Google Ads is an online advertising platform that allows businesses to display their ads on Google’s search engine and its partner sites. Ads can appear in search results or on websites that participate in the Google Ads program.

How do Google Ads work?

Google Ads operates by enabling advertisers to bid on keywords relevant to their business. When users search for those keywords, their ads might appear in the search results. Advertisers are charged for every click on their ad link.

How do I know if Google Ads are working for my business?

You can track the performance of your Google Ads campaign through the Google Ads dashboard. It provides detailed metrics on clicks, impressions, cost per click, and conversions. Regular reports from our team will also help you understand your campaign's effectiveness.

What is the cost of running Google Ads?

The cost of running Google Ads varies depending on several factors, including the competitiveness of the keywords you’re bidding on, your budget, and the quality score of your ads. You can set a budgets and change them at any time.

Can I target specific locations with Google Ads?

Yes, Google Ads allows you to target specific geographic locations. This is particularly useful for local businesses looking to attract customers from a particular area.

What are ad extensions in Google Ads?

Ad extensions are additional pieces of information that can be added to your ads, such as a phone number, address, or links to specific pages on your website. They help increase the visibility and effectiveness of your ads.

What is A/B testing in Google Ads?

A/B testing involves creating different versions of your ads to see which performs better. By testing variations in headlines, descriptions, and other elements, you can optimize your ads for better performance.

What is a quality score in Google Ads

Google uses Quality Score to determine the relevance and quality of your ads and keywords. It affects your ad’s position in the search results and the cost per click. Higher quality scores lead to better ad placement and lower costs.

Why should I choose Web Quench Digital Marketing for my Google Ads campaign?

At Web Quench Digital Marketing, we have a proven track record of delivering successful Google Ads campaigns. Our team of experts conducts thorough keyword research, creates compelling ad copy, and continuously optimizes your campaign to achieve the best results. We prioritize transparency and regular reporting, ensuring you’re always informed about your campaign’s performance.

Ready to boost your online presence and drive more traffic to your website? Contact us today to learn more about our Google Ads program and how it can help your business.

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