How Instagram Ads Work at Web Quench Digital Marketing
Instagram is a platform close to our hearts. As digital marketing enthusiasts, we've grown with Instagram from its early days to its current status as a social media giant. With years of experience running Instagram ads, we’re ready to take your brand to the next level. Here’s how we do it:
Account and Pixel Audit
Instagram ads launched in November 2013, and since then, we've mastered optimizing Instagram strategies to drive growth and profitability. We start with a comprehensive account and pixel audit.
Data-Driven Decisions: Every decision is based on accurate data to inform strategies.
Comprehensive Audit: We review your campaign structure, audiences, creative, messaging, and landing pages.
Accurate Tracking: Our tracking team ensures all events and data are captured correctly.
Quantifiable Result: On average, our clients see a 30% increase in engagement within the first three months of running Instagram ads.
Ready to optimize your Instagram Ads? Contact us for a free consultation.
Strategy and Audience Builds
With a thorough audit completed, we develop a custom Instagram ad strategy tailored to your brand. This includes budget considerations, audience insights, historical performance, and overall Instagram KPIs.
Custom Strategy: Tailored to your brand’s needs and goals.
Audience Insights: Built from pixel data and historical performance.
Collaborative Approach: We work closely with you to refine the strategy.
Final Approvals
Before launching, we ensure you’re fully comfortable with every aspect of the campaign. We include your opinions from strategy and audiences to creative and copy.
Comprehensive Review: Final checks on all campaign elements.
Full Transparency: We act as an extension of your team, open to all feedback and questions.
Copywriting and Creative
Personalized Creative is crucial on a visually-driven platform like Instagram. We design ads that not only look appealing but also drive conversions.
Creative Strategy: Based on the overall ad strategy.
High-Quality Visuals: Designed for social-first impact.
Tailored Messaging: Customized for different audience segments and funnel stages.
Launch & Optimizations
Once live, campaigns enter the learning phase. We monitor performance and make optimizations based on real-time data. Regular updates keep you informed, and bi-weekly adjustments ensure optimal results.
Learning Phase: Initial period for the campaign(s) to gather information.
Regular Optimizations: Bi-weekly adjustments based on performance.
Detailed Reporting: Monthly performance reports with insights and recommendations.
Our Instagram Ads Results
Lone Star Kitchens and Bathrooms
Challenge: Low engagement and high ad costs.
Solution: Customized ad strategy and compelling creative.
Results: 50% increase in engagement and 30% reduction in ad costs within 3 months.
Frequently Asked Questions
Learn more about our Digital Marketing Services!
Why Use Instagram Ads?
Instagram is a highly visual platform with a large and engaged user base. It’s perfect for showcasing products and services, reaching a broad audience, and driving brand awareness.
Are Instagram Ads Worth It?
Absolutely. Instagram ads, when executed correctly, can drive significant results. We’ve turned around underperforming campaigns and made them profitable with our expert strategies.
Best Images for Instagram Ads
Creative performance can vary by industry. We help identify and test which types of images and videos work best for your specific business.
How Much Does Instagram Advertising Cost?
Costs vary based on your budget, targeting, and product margins. We recommend starting with at least $1,000 per month and scaling up as you see positive returns.
Tracking Website Conversions from Instagram Ads
Using the Meta Pixel, we can track conversions and provide detailed insights on campaign performance, including ROAS, conversion rates, and more.
Do Video Ads Perform Better on Instagram?
It depends on your industry. We recommend a mix of static, carousel, and video ads. A/B testing helps us determine the most effective format for your business.
Recommended Dimensions for Instagram Ads
Check our detailed Instagram Ads Sizes Guide.
What Our Clients Are Saying
"Web Quench Digital Marketing improved our Instagram Ads strategy, significantly increasing conversions and ROI. Their expertise is unmatched. – LoneStar Kitchen and Bathroom (Houston, TX)
Ready to Elevate Your Instagram Ads?
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